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Financial Example
Pro Forma Sportsbook
Based on the assumptions from a case study, the following is an one-year forward looking gross wagering model with the sub-variants; (1) soft marketing, (2) medium marketing (3) heavy marketing.
Marketing expenses have not been included, but the assumption is that marketing ranges from 0% of the net win on the soft marketing model to 15% of the net win on the medium marketing model. (Soft assumes no efforts put into marketing)
Sportsbook Soft Marketing Model
|
New Customers*
|
Total Customers**
|
Wagers per
|
Average
|
Gross amount
|
|
|
|
customer
|
wager
|
Wagered
|
|
|
|
|
|
| |
June
|
100
|
100
|
14
|
$20
|
$28,000
| |
July
|
100
|
170
|
14
|
$20
|
$47,600
| |
August
|
200
|
319
|
20
|
$20
|
$127,600
| |
September
|
200
|
423
|
28
|
$20
|
$237,048
| |
October
|
200
|
496
|
28
|
$20
|
$277,934
| |
November
|
200
|
547
|
28
|
$20
|
$306,554
| |
December
|
200
|
583
|
28
|
$20
|
$326,587
| |
January
|
200
|
608
|
28
|
$20
|
$340,611
| |
February
|
200
|
626
|
14
|
$20
|
$175,214
| |
March
|
200
|
638
|
20
|
$20
|
$255,214
| |
April
|
200
|
647
|
14
|
$20
|
$181,055
| |
May
|
200
|
653
|
14
|
$20
|
$182,738
|
|
|
|
|
|
| |
One Year Total
|
Soft Marketing Model
|
|
|
$2,486,155
|
|
|
|
|
|
| |
*New customer totals based on 4 X the number in the case study
|
|
|
| |
** 30% attrition rate (Customer lifetime = 100 days)
|
|
|
|
Sportsbook Low Marketing Model
|
New Customers
|
Total Customers**
|
Wagers per
|
Average
|
Gross amount
|
|
|
|
customer
|
wager
|
Wagered
|
|
|
|
|
|
| |
June
|
150
|
150
|
14
|
$20
|
$42,000
| |
July
|
150
|
255
|
14
|
$20
|
$71,400
| |
August
|
400
|
579
|
20
|
$20
|
$231,400
| |
September
|
400
|
805
|
28
|
$20
|
$450,772
| |
October
|
400
|
963
|
28
|
$20
|
$539,540
| |
November
|
400
|
1074
|
28
|
$20
|
$601,678
| |
December
|
400
|
1152
|
28
|
$20
|
$645,175
| |
January
|
400
|
1206
|
28
|
$20
|
$675,622
| |
February
|
400
|
1245
|
14
|
$20
|
$348,468
| |
March
|
400
|
1271
|
20
|
$20
|
$508,468
| |
April
|
400
|
1290
|
14
|
$20
|
$361,149
| |
May
|
400
|
1303
|
14
|
$20
|
$364,804
|
|
|
|
|
|
| |
One Year Total
|
Low Marketing Model
|
|
|
$4,840,477
| |
** 30% attrition rate (Customer lifetime = 100 days)
|
|
|
|
Sportsbook Medium Marketing Model
|
New Customers
|
Total Customers**
|
Wagers per
|
Average
|
Gross amount
|
|
|
|
customer
|
wager
|
Wagered
|
|
|
|
|
|
| |
June
|
500
|
500
|
14
|
$20
|
$140,000
| |
July
|
500
|
850
|
14
|
$20
|
$238,000
| |
August
|
1000
|
1595
|
20
|
$20
|
$638,000
| |
September
|
1000
|
2117
|
28
|
$20
|
$1,185,240
| |
October
|
1000
|
2482
|
28
|
$20
|
$1,389,668
| |
November
|
1000
|
2737
|
28
|
$20
|
$1,532,768
| |
December
|
1000
|
2916
|
28
|
$20
|
$1,632,937
| |
January
|
1000
|
3041
|
28
|
$20
|
$1,703,056
| |
February
|
1000
|
3129
|
14
|
$20
|
$876,070
| |
March
|
1000
|
3190
|
20
|
$20
|
$1,276,070
| |
April
|
1000
|
3233
|
14
|
$20
|
$905,274
| |
May
|
1000
|
3263
|
14
|
$20
|
$913,692
|
|
|
|
|
|
| |
One Year Total
|
Medium Marketing Model
|
|
|
$12,430,774
| |
** 30% attrition rate (Customer lifetime = 100 days)
|
|
|
|
Pro Forma Casino
Based on the assumptions from a case study, the following is an one-year forward looking gross wagering model with the sub-variants; (1) soft marketing, (2) medium marketing (3) heavy marketing
Marketing expenses have not been included, but the assumption is that marketing ranges from 0% of the net win on the soft marketing model to 15% of the net win on the medium marketing model. (Soft assumes no efforts put into marketing)
Casino Soft Marketing Model
|
Soft marketing model
|
|
|
|
|
|
|
|
|
|
|
|
New Customers*
|
Total Customers**
|
Wagers per
|
Average
|
Gross amount
|
|
|
|
customer***
|
wager
|
Wagered
|
|
|
|
|
|
| |
June
|
50
|
50
|
67
|
$12
|
$40,200
| |
July
|
50
|
85
|
67
|
$12
|
$68,340
| |
August
|
50
|
110
|
67
|
$12
|
$88,038
| |
September
|
50
|
127
|
67
|
$12
|
$101,827
| |
October
|
50
|
139
|
67
|
$12
|
$111,479
| |
November
|
50
|
147
|
67
|
$12
|
$118,235
| |
December
|
50
|
153
|
67
|
$12
|
$122,965
| |
January
|
50
|
157
|
67
|
$12
|
$126,275
| |
February
|
50
|
160
|
67
|
$12
|
$128,593
| |
March
|
50
|
162
|
67
|
$12
|
$130,215
| |
April
|
50
|
163
|
67
|
$12
|
$131,350
| |
May
|
50
|
164
|
67
|
$12
|
$132,145
|
|
|
|
|
|
| |
One Year Total
|
Soft Marketing Model
|
|
|
$1,299,661
|
|
|
|
|
|
| |
*New customer totals based on assumed conversion of existing smaller Casino database
|
| |
** 30% attrition rate (Customer lifetime = 100 days)
|
|
|
|
|
|
|
|
|
Casino Low Marketing Model
|
New Customers
|
Total Customers**
|
Wagers per
|
Average
|
Gross amount
|
|
|
|
customer***
|
wager
|
Wagered
|
|
|
|
|
|
| |
June
|
300
|
300
|
67
|
$12
|
$241,200
| |
July
|
300
|
510
|
67
|
$12
|
$410,040
| |
August
|
300
|
657
|
67
|
$12
|
$528,228
| |
September
|
300
|
760
|
67
|
$12
|
$610,960
| |
October
|
300
|
832
|
67
|
$12
|
$668,872
| |
November
|
300
|
882
|
67
|
$12
|
$709,410
| |
December
|
300
|
918
|
67
|
$12
|
$737,787
| |
January
|
300
|
942
|
67
|
$12
|
$757,651
| |
February
|
300
|
960
|
67
|
$12
|
$771,556
| |
March
|
300
|
972
|
67
|
$12
|
$781,289
| |
April
|
300
|
980
|
67
|
$12
|
$788,102
| |
May
|
300
|
986
|
67
|
$12
|
$792,872
|
|
|
|
|
|
| |
One Year Total
|
Low Marketing Model
|
|
|
$7,797,966
| |
** 30% attrition rate (Customer lifetime = 100 days)
|
|
|
|
|
|
|
|
|
Casino Medium Marketing Model
|
New Customers
|
Total Customers**
|
Wagers per
|
Average
|
Gross amount
|
|
|
|
customer***
|
wager
|
Wagered
|
|
|
|
|
|
| |
June
|
600
|
600
|
67
|
$12
|
$482,400
| |
July
|
600
|
1020
|
67
|
$12
|
$820,080
| |
August
|
600
|
1314
|
67
|
$12
|
$1,056,456
| |
September
|
600
|
1520
|
67
|
$12
|
$1,221,919
| |
October
|
600
|
1664
|
67
|
$12
|
$1,337,743
| |
November
|
600
|
1765
|
67
|
$12
|
$1,418,820
| |
December
|
600
|
1835
|
67
|
$12
|
$1,475,574
| |
January
|
600
|
1885
|
67
|
$12
|
$1,515,302
| |
February
|
600
|
1919
|
67
|
$12
|
$1,543,111
| |
March
|
600
|
1944
|
67
|
$12
|
$1,562,578
| |
April
|
600
|
1960
|
67
|
$12
|
$1,576,205
| |
May
|
600
|
1972
|
67
|
$12
|
$1,585,743
|
|
|
|
|
|
| |
One Year Total
|
Medium Marketing Model
|
|
|
$15,595,933
| |
** 30% attrition rate (Customer lifetime = 100 days)
|
|
|
|
|
|
|
|
|
Please enjoy the overview into Mobile iGaming, and should you be interested in more complete information, please contact information [at] gamingpublic.com
iGaming and Gambling Investment Analysis
Copyright GamingPublic.com and Ocean Eclipse Holdings Ltda 2007 Certain content contained on this website may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is subject to safe harbor created by these sections. Actual results may differ materially due to a number of risks, including, but not limited to, technological and operational challenges, needs for additional capital, changes in consumer preferences, legal risks associated with Internet gaming and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on software providers, risks relating to international operations, and risks associated with competition. This Website and the content contained herein is not intended to be and is not an advertisement for any securities of any company that has been mentioned.
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