How the Mobile Customer Wagers with his/her wireless device

The key to success in the aggregation of players within an online gaming network is identifying and offering multiple channels to customers who will participate in multiple methodologies of connecting to the network. An entrant company should establish its platform as the most progressive channel offering, granting customers access to the network through a number of sophisticated entry points. Attracting customers through multiple channels allows the company to take advantage of the growth and technology advancements of the Internet, Mobile, and Kiosk/iTV markets.

While Japan was the leader in wireless gaming technology, Europe has been getting a good reputation in developing SMS, MMS and Java games for a variety of Wireless ASP’s looking to develop their content.  The USA is now beginning to see the growth in mobile understanding by consumers that has been commonplace in Europe and Japan for years.

iGaming operators have significant experience and marketing expertise within the gaming sector, and will clearly understand the technologies and communications to launch a mobile platform so long as is accepted that mobile is just another methodology of connecting to the existing network.

Customers will have the option to participate and take part in the online gaming network from virtually any point. The key to the mobile application is to connect to the customer from anywhere and grant them access to the network from literally any location.

Again, the key focus of the mobile applications is to allow customers within the online gaming network to access the gaming offerings from any location, as well as notify them via SMS (also via email notification if on web) messaging when specific games or sports events in which they have interest are available. 

The key to these services is to constantly interact with the customer, and become their sole provider of all relative information pertaining to the online gaming network.

User Experience

The player’s experience has been designed to be as simple as possible.  A player must have an existing online gaming operator account or must sign up first.   On the website, the player then chooses his/her phone brand, enters their mobile phone number, and the software automatically sends a message to the users’ device.

A link to a download is embedded in the SMS message, which then downloads a small file onto the device.  A branded icon is embedded onto the mobile device screen allowing one touch browser openings to the online gaming operator games or wagering platform.

Please enjoy the overview into Mobile iGaming, and should you be interested in more complete information, please contact information [at] gamingpublic.com

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